Alison Wealth

Consumer App

Track your portfolio, pressure-test ideas, and project cash flow.

Road to $100K

Build a $100,000 portfolio and make every stock earn its spot.

Start a focused investing challenge, choose a basket of stocks, track the result against a benchmark, and write down the thinking behind each pick without showing private account balances.

Road to $100K Investing Challenge

Free portfolio workspace

Create a public challenge, keep the dollars private

Use the journal format to explain the goal, the rules, the stocks selected so far, and the benchmark. Friends can follow the challenge without seeing account balances or transaction details.

Track performance against the market

Challenge charts can compare the selected basket against the S&P 500 or another benchmark, so the question is clear: is active stock picking adding value?

Add picks over time

The challenge does not need to start fully built. Add Microsoft, Wendy, Uber, or any future pick as the thesis becomes strong enough, then track entry date, role, and performance.

Use the challenge as discipline

The point is not to predict every quarter. The point is to practice picking high-quality businesses, document why they belong, and review whether the thesis is improving or breaking.

Common Questions

Before you sign up
Is this a portfolio contest?

No. It is a personal investing journal and benchmark tracker. It is designed to document decisions, not promote reckless trading.

Can friends see my account value?

No. Friend-facing views are designed around returns, weights, marks, and written thesis, not private balances.